We turn our attention this month to a topic that comes up over and over again. It’s one that’s misunderstood 9 times out of 10, even amongst those who “have it figured out.” That’s 90% folks! Of course, this is *not* based on on scientific research. Just a guesstimate based on a lot of practical world experience. 🙂
The topic: “Pixels Per Inch”… otherwise known as PPI.
Wait, what is that?
Before you skip this lesson, know that we’ll be talking about how to optimize your images for web viewing, be it for your own portfolio or just sharing your latest masterpiece on social media. Which means we also have to talk about why Facebook makes your images look terrible, and how to make it better.
Back to PPI. “Sounds familiar…I feel like I see it often, but I can’t put a finger on it.”
Yep. You do indeed see it often. It’s the box you likely have to account for any time you resize an image, whether for web or print. If you’re like me, that means you see PPI as an option every time you export an image out of Lightroom.
And even when you’re NOT resizing an image, Lightroom still gives you the option to set PPI upon export to JPG, etc. Which, ugh, it makes no sense why they’d do this.
The long time rule of thumb has been to “use 72 PPI for screens (web, social media, mobile devices, etc) and 300 PPI for print.” Heck, even I used to teach people that.
Then I learned the error of my ways. I repent. And now I teach you the truth. In this video:
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